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Pleisty Privacy and Data Protection Notice

Updated December 12, 2016

This document provides information about the information collected by Pleisty, how it is used, and what we do to protect it.

Introduction

Pleisty is a web service that can be plugged in into an eCommerce web site (reffered to herein as "the shop") with the purpose of displaying automated product recommendations into the shop's pages and sending automated product recommendations to the shop's users via email.

Pleisty is a property of S.C. Pleisty S.R.L., a limited liability Romanian incorporated company registered in Calea Mosilor no. 213, Bl 21A, Ap 43, Bucharest, Romania, registered with the Trade Registry of Bucharest under the number J40/2446/2013, with the VAT code RO 31279780.

Collected Information

Pleisty's main purpose is to improve the shopping experience for the shop's users by showing them personalized product recommendations while they visit the shop, and sending them personalized product recommendations via email. To deliver this service, Pleisty uses personal data of the shop's users.

When installing Pleisty, in order to enable Pleisty's features, a web shop supplies Pleisty with some of all the following information, as needed:

IP Addresses

Pleisty tracks and stores the shop visitors' IP addresses. An Internet Protocol address (IP address) is a numerical label assigned to each device (e.g., computer, printer, server) participating in a computer network that uses the Internet Protocol for communication. An IP address can be associated with a single individual's system or with a group of systems, one system shared by many users or a gateway into a group of systems or devices.

The tracked IP addresses are used for reporting purposes in the Pleisty dashboard and for geo-targeting purposes when this feature is utilized to deliver personalized product recommendations.

Cookies and Local Storage

To keep track of the shop users' actions, Pleisty uses two browser features named "cookies" and "local storage". Cookies are text files sent by a website to a visitor's browser software to store persistent information in the form of key/value pairs. Each time the visitor loads a page or makes a HTTP request to the website, the cookies are transferred from the web server to the visitor's web browser. Cookies are necessary for normal functioning of most shops, for analytics purposes and to enable features such as shopping cart, checkout and personalization.

There are two kinds of cookies, first-party cookies and third-party cookies. First-party cookies are saved by the website itself to track its own users. Third-party cookies are saved by third-party analytics and tracking software for tracking users' actions across multiple websites. Pleisty only uses first-party cookies.

Local storage is a feature of modern web browsers that allows web sites to store persistent session within the web browser, similar to cookies. The advantage of local storage over cookies is improved speed and security due to the fact that local storage information is stored strictly on the client browser and is not passed to the web server on each request, as cookies are.

When both cookies and local storage are supported by the visitor's browser, Pleisty will use local storage for user tracking. When local storage is not available, cookies are used instead.

User Emails and Personal Data

When installing the email personalization service, Pleisty needs to access the shop's subscriber database. When this happens, the users' email addresses and product recommendations for each of them are processed by automatic algorithms. Occasionally, manual data analysis by Pleisty's technical team may be required in order to verify Pleisty's functioning for the shop.

Use of Data

Any data submitted to Pleisty or collected automatically by Pleisty is used strictly for delivering Pleisty's service for the shop, and will not be sold, leased or shared with or to anyone else, except for third party providers whose services Pleisty uses in order to deliver its own service, and to to comply with judicial or governmental subpoenas, warrants or orders.

Pleisty may share aggregated demographic and statistical information with third parties, such as online retail or industry reports and trends, when such information does not reveal the information of any of Pleisty's clients and their respective customers.

Access to Collected Data

Pleisty provides partial access to the collected data through a web application named the Pleisty dashboard, which can be accessed through a username and password by the shop's designated employees and Pleisty's designated employees.

Data Storage Protection

To ensure the shop's data is protected as well as possible, we took the following security measures.

Contact Us

For more information or questions about Pleisty's privacy and data protection policy, contact us by email at privacy@pleisty.com.





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